22 October 2026
What is a good sales conversion rate on eBay? One real account
Thirty days on my own eBay store: 3,720 page views, 55 sales, a 1.48% sales conversion rate. What that number means, and why listings get views and no sales.
Notes for eBay sellers
What the traffic numbers say
Short pieces written from one real eBay account: what the impressions, clicks and sales in Seller Hub actually mean, with the figures attached.
27 September 2026
eBay impressions vs views vs clicks: what each number means and where to find it
Impressions are how many times eBay showed your listing. Views are how many times somebody opened it. Here is what each column in the Seller Hub traffic report means, with one account's numbers beside it.
27 September 2026
What is a good click through rate on eBay? One real account, 88,923 impressions
Thirty days of traffic on 987 of my own eBay listings: 88,923 impressions, 1,036 clicks, a 1.2% click rate overall, and what a good rate looks like listing by listing.